Product Dimensions | 38.2 x 26.2 x 9.4 cm; 798 g |
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Manufacturer recommended age | 18 months and up |
Item model number | 10983 |
Educational Objective(s) | Counting Skills, Maths Skills, Creative Thinking, Motor Skills, Construction Skills |
Language: | English |
Number of pieces | 40 |
Assembly Required | Yes |
Scale | LEGO® Duplo |
Batteries Required? | No |
Batteries included? | No |
Material Type(s) | Plastic |
Material Composition | Plastic |
Remote Control Included? | No |
Remote Control Type | / |
Colour | Multicolor |
Release date | 1 Mar. 2023 |
ASIN | B0BBRYNNF7 |
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LEGO DUPLO My First Organic Market, Fruit and Vegetables Toy Food Set, Learn Numbers, Stacking Educational Toys for Toddlers 18 Months - 3 Years Old 10983
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Purchase options and add-ons
Brand | LEGO |
Manufacturer Minimum Age (MONTHS) | 18 |
Material | Plastic |
Colour | Multicolor |
Educational objective | Counting Skills, Maths Skills, Creative Thinking, Motor Skills, Construction Skills |
Number of pieces | 40 |
Theme | LEGO |
Cartoon character | First Biomarkt |
Sub brand | DUPLO My First |
Special feature | Bring everything about your children from 1.5 years |
About this item
- This educational learning toy for toddlers aged 1.5 - 3 years old features fruit and vegetable stacking toys, scales, 3 coins and a fabric tote
- Includes toy food: watermelon, lemon, radish and strawberry, with different fun expressions; kids can learn about balance as they stack the toys
- Toddlers can weigh the toy food with the scales, pay with the coins in different values, then take their toy shop home in a textile tote bag
- This LEGO DUPLO educational learning toy helps toddlers to recognise numbers, hone their balance skills and learn about healthy food as they play
- Encourages interactive play between toddlers and grown-ups as they role-play the customer or the stallholder selling fruit and vegetable toys
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LEGO

98% positive ratings from 50K+ customers

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Product Safety
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Warning:Toy inside. Adult supervision recommended
Important information
Safety Information:
Suitable for Under 3
Product information
Technical Details
Additional Information
Customer Reviews |
4.8 out of 5 stars |
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Best Sellers Rank | 87,470 in Toys & Games (See Top 100 in Toys & Games) 862 in Sorting, Stacking & Plugging Toys |
Date First Available | 1 Mar. 2023 |
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LEGO DUPLO My First Organic Market, Fruit and Vegetables Toy Food Set, Learn Numbers, Stacking Educational Toys for Toddlers 18 Months - 3 Years Old 10983
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What's in the box?
From the manufacturer

Activity-packed market toy for toddlers
Preschoolers who love shop play enjoy hours of creative fun as they imagine choosing, weighing and buying organic food.

A fun time shopping for food
Through creative play, kids develop their balancing skills and learn about paying for goods and recognising numbers.
LEGO DUPLO My First Organic Market
Realistic shop play
Food gets taken home in a cute fabric tote.
Wobbling weigh-in
Kids hone balancing skills by weighing food on the scales.
Encourages self-expression
Kids explore emotions thanks to elements’ expressive faces.

Grow the fun
Combines with other My First sets and all educational LEGO DUPLO construction toys.

Simple builds that bring hours of play
With their easy-to-handle, brightly coloured bricks, LEGO DUPLO sets let even the youngest kids enjoy construction success.
Customer reviews
Customer Reviews, including Product Star Ratings, help customers to learn more about the product and decide whether it is the right product for them.
To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. It also analyses reviews to verify trustworthiness.
Learn more how customers reviews work on AmazonReviews with images

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Top reviews from United Kingdom
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- Reviewed in the United Kingdom on 12 February 2024Style Name: SingleVerified Purchasebought these as a Christmas present. loved by the kids and very good value of price
- Reviewed in the United Kingdom on 4 January 2024Style Name: SingleVerified Purchasegifted to my 2 yr old niece for christmas , its super cute !!!!
- Reviewed in the United Kingdom on 18 April 2023We’ve always loved Duplo in our family, ever since my sister was little. Now she has twins of her own, I was pleased to be offered some to review here. The suggested age range for this set is 18+ months, the twins are preemies and are developmentally about that age, so I thought this would be just right. They were both absolutely captivated by the contents of the box and have had great fun playing with them since. It’s been fascinating watching them work out how the blocks join together; you can see their little minds working. Some of the pieces are still a little fiddly for them, but it’s about developing their fine motor skills as well as imaginative play.
Inside the box are the pieces to make a market stall, a basic scales, four fruit and veg, three coins and a bag for putting the produce in. The bag is unusual for a Lego product, as it isn’t a brick or figure. The fruit and veg are made from multiple blocks and each has a cute face printed on it. The colours are bright and friendly, without being in all basic primaries and secondaries. The beauty of Duplo (and Lego) is that you aren’t limited to following the instructions and kids can let their imaginations fly. Obviously, the pieces provided tend to push play in a certain direction, but kids are masters at flights of imagination, so aren’t necessarily limited by that.
Everyone in the family loves this set: parents, uncle and most importantly the twins. I highly recommend Duplo as a toy for toddlers, as it has so much potential for imaginative play and is one of the few ‘educational’ toys that actually is and children actually like playing with.
We’ve always loved Duplo in our family, ever since my sister was little. Now she has twins of her own, I was pleased to be offered some to review here. The suggested age range for this set is 18+ months, the twins are preemies and are developmentally about that age, so I thought this would be just right. They were both absolutely captivated by the contents of the box and have had great fun playing with them since. It’s been fascinating watching them work out how the blocks join together; you can see their little minds working. Some of the pieces are still a little fiddly for them, but it’s about developing their fine motor skills as well as imaginative play.
Inside the box are the pieces to make a market stall, a basic scales, four fruit and veg, three coins and a bag for putting the produce in. The bag is unusual for a Lego product, as it isn’t a brick or figure. The fruit and veg are made from multiple blocks and each has a cute face printed on it. The colours are bright and friendly, without being in all basic primaries and secondaries. The beauty of Duplo (and Lego) is that you aren’t limited to following the instructions and kids can let their imaginations fly. Obviously, the pieces provided tend to push play in a certain direction, but kids are masters at flights of imagination, so aren’t necessarily limited by that.
Everyone in the family loves this set: parents, uncle and most importantly the twins. I highly recommend Duplo as a toy for toddlers, as it has so much potential for imaginative play and is one of the few ‘educational’ toys that actually is and children actually like playing with.
Images in this review
- Reviewed in the United Kingdom on 5 April 2023This Lego set is awesome and has been brilliant for my little niece and I to play with together. I like that it’s very easy for her to use, it’s not complex at all so a great toy for developing fine motor skills. Im pleased with the quality and that all the pieces are strong, sturdy and durable plus they are safe to use and easy to clean. The colours, design and theme is wonderful and I think it’s a very engaging set with many educational benefits like the number learning. I like the different expressions on the characters too and I think that it’s a such a well thought out kit. It’s highly giftable and will make such a great present for a little one. I think the value for money is brilliant and I highly recommend it. It gets a huge thumbs up from us!
- Reviewed in the United Kingdom on 12 March 2023You really can’t go wrong with Duplo as a great introduction to Lego for toddlers.
This comes in the design of a beautiful organic market, that’s attractive and colourful- certainly will capture little eyes.
Pieces are a really good size for this age range I.e not a choking hazards and easy for little hands to grip.
Comes with a little manual that is easy to read- obviously requires an adult supervisor to do that.
What I love is the little bag that allows the toddler to put their ‘fruit’ in the bag, as if they were in the shops- so good for imaginative play.
Will help with creative play as well as something fun to do with your toddler, whilst promote their fine motor skills, especially whilst using the life like rocking scales.
Priced at under £30 for branded lego is probably on par with the price that this sort of brand is- slightly on the expensive side but absolutely quality.
Overall have been pleased with this and happy to recommend.
- Reviewed in the United Kingdom on 20 March 2023Had this for the 3 year old we babysit for and she loves playing with it. It’s super easy to build and somewhat fun for small kids to play with. I guess it being organic is also quiet with the times too.
Not a bad set at all; definitely a good way to get the toddlers into Lego.
- Reviewed in the United Kingdom on 23 April 2023LEGO DUPLO My First Organic Market set is an excellent educational toy for toddlers. It’s perfect for learning numbers, colors and shapes.
My daughter loves playing with the fruits, vegetables and market stand. Everything is colorful and very easy to assemble. The pieces are large and chunky and very easy for little hands to manipulate. My daughter loves to count the pieces and sort them into the appropriate shapes and colors.
The set also comes with a basket and two figures, adding to the imaginative play. The figures are very cute and my daughter loves to use them to shop for the fruits and vegetables. The market stand also has a scale that my daughter loves to use to weigh the fruits and vegetables.
- Reviewed in the United Kingdom on 24 March 2023This is another great set from LEGO DUPLO, it’s aimed at kids from 1½ upwards - and I think that’s about right. It’s brightly coloured and the pieces are just right for little fingers, putting the pieces together and taking them apart will help to develop important motor skills. The child can build a watermelon, a radish, a lemon, a strawberry, a set of weighing scales and a market stall - all of the pieces go together nicely.
Once the set has been built it can be used as an educational play toy, the fruit and veg can be weighed with the scales and you can ‘buy’ them with the coins - once the child has bought what they want, they can pop them into the fabric tote bag to ‘take home’. This set will keep kids occupied for ages - happy to recommend.
Top reviews from other countries
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JerreReviewed in Sweden on 7 December 2023
4.0 out of 5 stars Bra doplo
Style Name: SingleVerified PurchaseJätte fint.! Men hade beställt hemleverans men fick hämta det vid postkontor.
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まあちゃんReviewed in Japan on 7 February 2025
5.0 out of 5 stars かわいい
Style Name: SingleVerified Purchaseかわいいし楽しそう
初めての子には最高
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SandyReviewed in France on 29 September 2024
5.0 out of 5 stars Bonne qualité
Style Name: SingleVerified PurchaseMon fils adore,
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DavidReviewed in Spain on 31 December 2024
5.0 out of 5 stars Recomendado!
Style Name: SingleVerified PurchaseEste produto foi comprado para a minha filha de 2 anos, ela adorou ao ponto de todos os dias brincar nem que seja a espalhar as peças que pela casa.
Recomendado!!😄
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LetiziaReviewed in Italy on 4 April 2025
5.0 out of 5 stars Bellissimo
Style Name: SingleVerified PurchaseSopratutto per il gioco simbolico